Common use: Individual learner, self-study
About
In my early years as a media buyer, I struggled with something that can directly affected the ads performance:
my campaign data was scattered, my tests were undocumented, and my decisions weren’t as sharp as they could be.
I found myself asking the same questions over and over:
Did I test this before?
Why did performance drop last month—what changed?
What did I learn from that experiment I ran two months ago?
I was FORGETTING what happened and why!
And perhaps like many media buyers, I kept missing patterns, forgetting changes, tests, and losing clarity.
Everything changed the moment I realized this wasn’t a “skill” problem — it was a data organization problem.
This Framework solved the issue.
A simple, repeatable, six-step framework designed to help me log changes and tests, get back to them easily, form a habit that helped me analyze faster with time, and make better decisions driven by clarity.
This framework became the backbone of how I analyze and scale campaigns today.
It helped me turn chaos into clarity and decisions into documented insights that compound over time.
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