Shuppi Intellectual Property and DMCA Policy

Last Updated: July 21, 2025
Shuppi Inc. (“Shuppi”) respects the intellectual property (IP) rights of others and expects all users—Sellers, Affiliate Partners, Growth Partners, Founding Partners, and Buyers—to maintain the same expectations. This policy outlines how to report and resolve alleged infringements under the Digital Millennium Copyright Act (DMCA) and other applicable laws.

1. Overview

This policy governs the reporting, investigation, and resolution of alleged IP infringements involving any content uploaded, listed, shared, or sold through the Shuppi marketplace. This includes, but is not limited to, digital products, product descriptions, titles, images, logos, promotional content, and metadata.

2. Seller IP Responsibilities

All Sellers on the Shuppi platform are responsible for ensuring that the content and products they upload do not infringe upon third-party intellectual property rights.

Sellers must own or have appropriate rights/licenses to the digital content they list (e.g., eBooks, templates, media files).
Shuppi prohibits reselling third-party content without authorization.
Sellers may specify permitted buyer usage (e.g., personal use, commercial use) but must not misrepresent licensing rights.
Sellers must attach any custom license terms in the “License Terms” section of their listing.

Violations may lead to listing removal, commission forfeiture, and/or account termination.

3. Copyright and Trademark Infringement Claims

If you believe that a product or material on Shuppi infringes your intellectual property rights, you may submit a formal Notice of Infringement. To be legally effective under the DMCA, your notice must include the following information:

Your full legal name and electronic or physical signature (typing your full name in an email will suffice);
Identification of the copyrighted work or trademark you claim has been infringed;
Identification of the infringing material, including its specific location on the Shuppi platform (e.g., product URL);
Your contact information, including address, telephone number, and email;
A statement that you have a good faith belief that the use of the material is not authorized by the rights owner, its agent, or the law; and
A statement under penalty of perjury that the information in your notice is accurate and that you are the intellectual property owner or are authorized to act on behalf of the owner.

Submit Your Infringement Notice to:

Email: support@shuppi.com
Subject Line: DMCA Notice – [Your Name / Company Name]
Mailing Address (optional):
Shuppi Inc.
Attn: Legal Department
901 N Francisco Ave #2888 Mission, TX 78572 US.
By submitting a notice, you acknowledge that Shuppi may forward your notice (including your contact information) to the user who posted the allegedly infringing content.

4. Counter-Notice Procedure

If your product or listing was removed due to a DMCA notice and you believe this was a mistake or misidentification, you may submit a DMCA Counter-Notice to have the material reinstated.
Your counter-notice must include:

Your name, address, phone number, and electronic or physical signature;
Identification of the material that was removed and the location where it previously appeared (product URL);
A statement under penalty of perjury that you have a good faith belief the material was removed due to a mistake or misidentification; and
A statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which you reside (or any judicial district in which Shuppi may be found if outside the U.S.) and that you will accept service of process from the party who submitted the original takedown notice.

Submit Your Counter-Notice to:

Email: support@shuppi.com
Subject Line: DMCA Counter-Notice – [Your Name / Product Name]
Upon receipt of a valid counter-notice, Shuppi will forward it to the original complainant. If the complainant does not notify Shuppi of court action within 10 business days, Shuppi may reinstate the removed content.

5. Repeat Infringer Policy

Shuppi reserves the right to suspend or terminate accounts of users who are subject to repeated or flagrant infringement notices. This decision will consider relevant aggravating or mitigating circumstances, but typically three valid complaints may result in account suspension or termination.

6. Right of Publicity and Personal Likeness

If you believe your name, voice, image, or likeness (or that of a minor under your legal guardianship) is used on Shuppi without your consent in a manner that violates a legally recognized right of publicity, please contact us at support@shuppi.com with a detailed explanation and links to the content in question.

7. AI-Generated Content and Intellectual Property

At Shuppi, we recognize the increasing role of generative AI tools in the creation of digital products. To maintain a trustworthy and legally compliant marketplace, we require all users especially Sellers to follow the policies below regarding AI-generated content.

a. What Is AI-Generated Content?

AI-generated content includes any product elements such as text, code, audio, video, images, or designs that are created in whole or in part using generative AI technologies. This includes tools like large language models, text-to-image platforms, code generators, and similar systems.

b. Ownership and Rights

If you upload AI-generated content to Shuppi, you must have the legal right to sell, license, or distribute that content. This includes owning or holding a valid license to the AI-generated output, ensuring lawful use of any prompts, datasets, or training materials used in its creation, and obtaining permission for any third-party materials incorporated into your content.
Using AI tools does not exempt you from complying with copyright, trademark, privacy, or publicity laws. You are fully responsible for any legal issues related to your listings.

c. Disclosure Requirements

Sellers must clearly state in the product description or metadata if any portion of their product was generated using AI tools.
Additional disclosures may be required if the content could mislead buyers, includes realistic likenesses or voices of people, or involves sensitive topics such as academic, medical, or legal advice.
Failure to disclose AI use when required may result in product removal or account suspension.

d. Prohibited AI Uses

You may not upload or sell AI-generated content that replicates celebrity likenesses, brand logos, copyrighted characters, or distinctive artistic styles without proper authorization. Content that is derived from unauthorized copyrighted datasets or contains fabricated credentials, deceptive representations, or attempts to bypass intellectual property protections is also prohibited.
We reserve the right to remove such content and may report serious violations to appropriate authorities.

e. How Shuppi Uses AI Tools

Shuppi may use automated tools to detect potential IP violations, identify misleading product metadata, and flag AI-generated content for manual review. These tools help maintain marketplace quality but do not relieve users of their legal obligations under this policy.

f. Seller Responsibility and Indemnification

By submitting AI-generated content to Shuppi, you confirm that you have complied with the terms of the AI tools used, that your content does not infringe on third-party rights, and that you accept full responsibility for any resulting claims or legal actions.
You agree to indemnify and hold harmless Shuppi, its officers, and its affiliates from any third-party claims related to your use of AI-generated content on the platform.

8. Product Descriptions, Titles, Images, Logos, Promotional Content, and Metadata.

All content associated with product listings—including but not limited to product descriptions, titles, images, logos, promotional materials, and metadata—must be lawful, accurate, and compliant with intellectual property laws. Users are strictly prohibited from uploading or distributing any content that infringes, misappropriates, or violates the rights of any third party.

a. Product Descriptions and Titles

Product titles and descriptions must be:

Original and created by the Seller or content owner;
Accurate and non-deceptive, clearly representing the nature and function of the digital product; and
Free from unauthorized use of copyrighted text, third-party trademarks, or brand names.

Sellers are strictly prohibited from using protected trademarks, trade names, or product names in a way that implies sponsorship, endorsement, or affiliation with a third party without express authorization. Manipulative practices such as "keyword stuffing" using famous brands to artificially influence search results are not permitted.

b. Images and Logos

All images, graphics, and logos used in product listings must:

Be original content owned by the Seller;
Be properly licensed for commercial use, including rights to sublicense, distribute, or resell; or
Be used with explicit permission from the intellectual property owner.

Sellers may not display third-party logos, watermarks, or proprietary designs unless such use is legally authorized. Unauthorized use of brand imagery or design elements, even if altered, may still constitute infringement and will be subject to removal.

c. Promotional Content

All promotional or marketing content associated with a product—whether displayed on the Shuppi platform or shared externally (e.g., through social media, email marketing, affiliate promotions)—must comply with IP and advertising laws. Specifically, Sellers must not:

Use another party’s copyrighted material, trademarked slogan, or branding without permission;
Imply false endorsement or affiliation with individuals, organizations, or commercial entities;
Infringe upon any third party’s right of publicity or advertising rights (e.g., using someone's likeness, voice, or persona for commercial gain without consent).

Sellers are responsible for ensuring all promotional claims are substantiated and compliant with consumer protection standards in relevant jurisdictions.

d. Metadata

Metadata includes product tags, search keywords, and category designations used to optimize discoverability on the platform. Metadata must be truthful, relevant, and free from IP violations. Sellers may not:

Include keywords or brand names they do not have the right to use;
Use trademarked terms deceptively to attract attention or manipulate search rankings;
Add irrelevant, excessive, or misleading metadata (“keyword stuffing”) that distorts product categorization or misleads users.

Shuppi reserves the right to review and remove or revise any metadata that violates this policy or misrepresents the associated product.

9. Shuppi’s Trademarks

The name Shuppi, the Shuppi logo, and any related marks, graphics, or branding elements are the intellectual property of Shuppi Inc. You may not use these trademarks without express written permission, except for truthful and non-misleading references (e.g., “Sold on Shuppi”).

10. Third-Party Platforms and Services

Shuppi integrates third-party services like Stripe for payment processing and payouts. Users must comply with all applicable third-party service agreements, including:

11. Contact Info

For questions about our IP policy, trademark usage, or legal inquiries, please contact:
Legal Team
Email: support@shuppi.com for general inquiries
Mailing Address: 901 N Francisco Ave #2888 Mission, TX 78572 US.
Subject Line: IP Inquiry

12. Policy Updates

Shuppi may update this policy periodically. Continued use of our site after changes means you accept the newest version.