Common use: Personal blog, portfolio, hobby projects
About
The Ideal Customer Profile (ICP) templates help you clarify who your product is built for — so your entire go-to-market team can stay aligned.
Use these templates to define key customer segments based on:
Firmographics – industry, size, geography, and maturity
Pain Points & Needs – what challenges they face and why they’re evaluating your solution
Buyer Roles – who makes the decision and who champions the product internally
Success Criteria – what outcomes they expect and how they measure success
Create one for each major customer type or use case. These profiles will guide Sales, Success, and Marketing in targeting, onboarding, and retaining high-value customers.
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